![]() But before you start the process of creating your first ad, make sure you take care of the following first: Thankfully, Pinterest has made their advertising platform fairly user friendly. So it seems that Pinterest has created a platform where customers are not just sharing. According to an Adweek infographic, 49% of Pinterest users would choose to browse Pinterest over a catalog, and 30% of Pinterest mobile users were using the app in the store to help them decide on purchases. Nearly every study has shown that Pinterest users are much more likely to purchase a product than those on Facebook or Twitter. ![]() One of Pinterest’s strengths that makes it such a good place to advertise is its purchasing power. That’s not even close to the numbers Facebook is putting up, but Pinterest growth doesn’t appear to be slowing down any time soon. As of September 2015, 100 million people actively use Pinterest. So you’ve decided to run an ad on Pinterest! That’s a great business move since Pinterest is one of the largest social media platforms out there.
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